Artificially flavored. Take a bite of this unique flavor sensation - Herr's Baby Back Ribs Potato Chips. Herr's takes the finest potatoes, cooks them in pure vegetable oil to a golden crispy crunch. We then top them with authentic flavor of your favorite Baby Back Ribs. It's hard to find such a great taste outside of a steakhouse. We hope you enjoy all our uniquely flavored potato chips. In fact, your satisfaction is guaranteed. - Jim Herr, Founder.