Bread is a low-fat, cholesterol-free food. 0g trans fat per slice. Whole Grain Stamp™: 13g or more per serving. Eat 48g or more of whole grains daily. Our Quality Pledge: The Bakers of Nature's Own have been baking bread since 1919 and are committed to providing you with the highest-quality baked foods. Nature's Own breads are made with premium ingredients that are carefully combined in our special recipes and then baked to perfection in our ovens. If the Nature's Own name is on the package, you're certain to find great-tasting breads inside! Enjoy! From the Flowers Family of Bakers. Nature's Own 100% Wheat is one our best-sellers! It offers the nutritional value of whole wheat in a soft, great-tasting loaf. Like all Nature's Own varieties, 100% Whole Wheat contains no artificial preservatives, colors, or flavors. Try a slice with fruit jam for breakfast or with your favorite sandwich filling for lunch or a quick dinner. The Dietary Guidelines for Americans, encourage all Americans to eat a healthy diet and be physically active. The new Dietary Guidelines "MyPlate" is an easy tool to help you think about food choices at each meal, control portion sizes, and ensure balanced nutrition. Grains play a key role in maintaining a healthy diet. Eating grains, especially whole grains, as part of a healthy diet can help reduce the risk of chronic diseases such as diabetes, heart disease, some cancers, and obesity. And, if you're trying to slim down, studies show that adding whole grains can help maintain a healthier body weight. To learn more about making grains a part of your healthy diet and to see "MyPlate" Dietary Guidelines, go to: www.dietaryguidelines.gov, www.choosemyplate.gov, www.health.gov/paguidelines. No Artificial Preservatives, Colors or Flavors No High Fructose Corn Syrup 13 Grams of Whole Grains per Slice; Heart Healthy** #1 Variety Brand in the U.S.*