Naturally Cholesterol Free. 70% Vegetable Oil Spread. If you seek the finest quality in what you eat, I Can't Believe It's Not Butter! is the spread for you. It's made with select ingredients like sweet cream buttermilk, for a rich butter taste that's naturally cholesterol free. Available in stick, tub, spray, squeeze and light, I Can't Believe It's Not Butter! also offers all the variety you need to fit your lifestyle today. Not a significant source of dietary fiber, sugars, Vitamin C, calcium and iron.